Our Story

Estate planning
for every family.

We started Kinwise because we believed estate planning shouldn't be confusing, expensive, or locked behind solicitor waiting rooms. It should be clear, accessible, and empowering.

4.8
Trustpilot rating
15 min
Average completion
98%
Client satisfaction
Why we exist

A personal mission to make estate planning human

Too many families put off estate planning because the process feels overwhelming. Traditional solicitors charge hundreds of pounds, speak in legal jargon, and leave families without the clarity they deserve.

We built Kinwise to change that. Our platform combines guided online tools with real expert review, so every family in England and Wales can protect what matters most — without the confusion, without the cost, and without the wait.

Every will, every LPA, every trust that passes through Kinwise is reviewed by a qualified professional. Because your family's future deserves nothing less.

"
We wanted to build the estate planning experience we wished existed for our own families — clear, modern, and backed by real expertise.
JM
Jonathon McMonagle
Founder, Kinwise
What we believe

The principles behind everything we do

Clarity over complexity
Estate planning doesn't need to be confusing. We use plain English, intuitive design, and guided steps so every family knows exactly where they stand.
People, not paperwork
Behind every document is a family. We never lose sight of the humans we serve — your wishes, your loved ones, and the legacy you want to leave.
Expert-backed, always
Technology makes us efficient; experts make us trustworthy. Every document is reviewed by qualified professionals before it reaches your hands.
Security without compromise
SOC 2 Type II certified, GDPR compliant, AES-256 encrypted. Your most sensitive information is protected with the same standards as leading financial institutions.
Transparent pricing
No hidden fees, no surprise charges, no billable hours. You know exactly what you'll pay before you begin — and exactly what you'll receive.
Your plan, always current
Life changes — and your estate plan should change with it. Our platform makes updating your documents as simple as the day you created them.
The team

The people behind Kinwise

Estate planners, solicitors, designers, and technologists — united by a shared belief that every family deserves a proper plan.

JM
Jonathon McMonagle
Founder & CEO
Driven by a personal mission to make estate planning accessible to every family in England and Wales.
ER
Emma Richardson
Head of Legal
Qualified solicitor with 12 years of experience in wills, trusts, and estate administration.
DK
David Kim
Head of Technology
Building secure, intuitive platforms that put families first. Previously at Monzo and Deliveroo.
SP
Sarah Palmer
Estate Planning Lead
Senior estate planner and member of the Society of Will Writers, guiding families through every step.
Our credentials

Trusted, regulated, certified

Society of Will Writers
Proud members of the SWW, the UK's largest self-regulatory body for professional will writers. Your assurance of quality.
SOC 2 Type II Certified
Independently audited security controls that meet the highest industry standards for protecting your personal data.
GDPR Compliant
Full compliance with UK data protection regulations. Your information is never shared, sold, or used for anything other than your estate plan.

Protect what matters
most to your family

Take control of your estate planning with Kinwise. Start in minutes. Expert-reviewed. Secure for life.

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